Prof Memon has established an excellent reputation for herself through her dedication to research in the applied cognition domain. She conduct high quality research which has ecological validity and is best known for her work in the eyewitness memory and face recognition. Prof Memon is internationally recognised for her work and her findings have had a considerable impact in the field. Her studies of cognitive techniques in investigative interviewing which began in the 1990s highlighted the importance of conducting rigorous experimental research with sound control procedures. Her theory driven research on interviewing continues to have an impact to this day and importantly has influenced policy and practice. She has devoted time and energy to training and education of practitioners and this is one of the reasons why her research continues to attract external research funds. She has enriched her work in the eyewitness domain by drawing upon theories from social psychology and social cognition. A good example of this is her work on memory conformity effects and meta-cognitive influences on the reliability of older adult witnesses. This work has been well received by the eyewitness research community and is widely cited. Professor Memon has research collaborators in  Brazil, Germany,  Netherlands, North America, Scotland and Sweden. Current projects including work on eyewitness memory, detection of deception, and credibility assessment, vulnerable witnesses and video parades. Prof Memon has received numerous awards to support her research and has over 80 publications. She has been contributing to professional development and training since 1995.

Prof Memon heads up the Royal Holloway Eyewitness Group (RHEG), which conducts research looking at ways to improve our understanding of the role of eyewitness evidence and decision making within the Criminal Justice System.