Mrs Chris Ferreira
Mrs Chris Ferreira
Postgraduate research student
Supervised by
Pauline Maclaran (Lead supervisor)
1/10/10 → 21/05/13
Personal profile
Chris Ferreira is a PhD student at Royal Holloway, University of London. After a few years of executive experience in Marketing and Communications, she redirected her career to the Academy. Initially focusing on Design and its history, later Chris Ferreira changed her research interest to the Marketing area, with emphasis in Branding, Mass Communication and Consumer Culture.
Educational background
MSc in Business Management at Brazilian School of Public and Business Administration, Getúlio Vargas Foundation (FGV EBAPE); Postgraduate in Marketing at Graduate School of Economics, Getúlio Vargas Foundation (FGV EPGE) and BDes with major in Graphic Design at Pontifical Catholic University of Rio de Janeiro (PUC RJ).
Other work
Chris Ferreira is co-author in 'Santa Rosa: designer in service to Brazilian iiterature' in the book Brazilian Design before the Design: aspects of the print history, 1870-1960; first published 2005, reprinted 2011. Also author in 'Graphic Design' in Newspapers: from structure to message, 2nd edition, 2007.
- Unpublished
Counterfeit Goods: Exploring and Enjoying the Risks of Consumption
Research output: Contribution to conference › Poster
- Published
It’s fake!? Consumers Self Creation in a Market with Easy Access to Counterfeit Goods
Research output: Chapter in Book/Report/Conference proceeding › Other contribution
- Unpublished
It's fake! An Interpretative Analysis on Possession through Consumption of Counterfeit Products
Research output: Contribution to conference › Poster
Visual Analysis using Qualitative Software
Activity: Conference contribution › Participation in workshop, seminar, course
Consumer Culture Theory Workshop on Methodology
Activity: Conference contribution › Participation in workshop, seminar, course
7th Consumer Culture Theory Conference 2012
Activity: Conference contribution › Participation in conference
ID: 1434220