Chris Hackley PhD MSc BA BSc PGDip PGCE MBPsS
* Previous academic posts: University of Birmingham and Aston Business Schools, teaching marketing, and the Open University, teaching social psychology, after teaching economics and business studies in Further and Higher Education.
* Qualifications: My PhD from Strathclyde University (AACSB) focused on the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.
* Teaching and Research: Advertising and promotion, consumer culture, media and health policy, marketing, and quaiitative research. I teach these topics on BA, MSc, MBA, PhD for students on programmes delivered in the UK, Hong Kong and Singapore. My Advertising textbook is under preparation for a third edition, and I published the first student textbook for critical marketing. In all I have published some 50 research papers in more than 35 different academic journals, written or contributed to 35 books and conducted more than 100 research presentations and invited talks. Since 2007 five of my PhD students have begun academic careers in the UK and abroad. Google Scholar showed some 1500 citations to my published work in February 2014 with an ‘H index’ of 21, and a i10 index of 41 http://scholar.google.co.uk/citations?user=L2lZ10AAAAAJ&hl=en&oi=ao
* Administration: I established the Marketing Teaching and Research Group as founding Professor of Marketing at Royal Holloway, in 2004. The group has since grown from three to sixteen full time faculty. I led the establishment of the MA Marketing at Royal Holloway as Programme Director in 2010, and previously I acted as Head of the Marketing Group and Programme Director of the MSc Marketing at Birmingham University.
* Engagement and impact: I have consulted with commercial and government bodies and leading advertising and media agencies on issues such as media regulation and health policy, and my research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I write occasional opinion pieces and features for trade publications such as Times Higher Education, Admap and The Psychologist. I have written two impact case studies for the School of Management's REF submission based on my joint research into UK TV product placement regulation and UK alcohol policy.
A 2012 TV interview on alcohol policy (Channel 4 News) http://link.brightcove.com/services/player/bcpid601325122001?bckey=AQ~~,AAAAAEabvr4~,Wtd2HT-p_Vh4qBcIZDrvZlvNCU8nxccG&bclid=0&bctid=1377514537001
I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012, and based on a recent paper from an ESRC study: details here http://www.chris-hackley.com/2012/12/intoxicating-pleasure-why-people-love.html podcast here http://www.bbc.co.uk/podcasts/series/ta/all
2007 BBC Breakfast interview on anti-drinking advertising http://www.youtube.com/watch?v=ZvpyoFiHBDo
2008 BBC Radio 4 discussion on product placement
My academia.edu website has had more than 10,000 paper views since 2011 http://royalholloway.academia.edu/ChrisHackley
Research output: Contribution to journal › Article
Research output: Book/Report › Book
Research output: Working paper